This note is about avocado business strategy, and strategies do change from time to time. Let’s ride!

1. Location.

Remember the 3 C’s of location.
a) Clusters-this has to do with capacity that will encourage exporting firms to come buy your product. Unless you are doing large scale,it is important to join forces with other farmers to meet capacity.
b) Climate should be well suited for optimum production.
c) Clients. Who are your customers/market? How will your products reach them?

2. Plant right varieties.

Know what Your market wants and plant those.

3. Proper tree care and management .

     -Irrigation.
     -Fertilization.
     -Crop protection.
     -Thinning and pruning
     – Harvesting

4. All year round production.

For You to have positive cash flow ensure all year round production. Plant a mix of early, mid and late fruiting seasons varieties.

5. You have to target both local and export market.

Hass, Fuerte and to some extent Pinkerton varieties are preferred for export market. Locally, size dictates the price. There are varieties that produce large size avocados of great taste that transports well, you need to plant those too.

6. Enrol on Etims @ kra

7. Consider branding Your products.

Using online and traditional marketing channels make Your brand standout and be the go to person for direct farm to plate organic avocados.

You as a farmer are the backbone of Your economy and the economy of our country. Planting is Caring, plant more !!!